Demographic Profile: Adults

A SNAPSHOT

AUD (000)

% COMP

INDEX

Total adults7,000100100.0
Women6,02585166
Median age31.4
Median HHI$39,898
Median home value$169,924

AGE

18––344,88470231
18––496,59394169

FAMILY SIZE

Married3,5585196
2+ children in household4,03458246
Children 0-13,03543580
Pregnant or moms with child <1 year2,324331,145
First-time moms76211672
Source: MRI Doublebase 2016. Publisher-defined prototype.

Demographic Profile: Women

A SNAPSHOT

AUD (000)

% COMP

INDEX

Total women6,025100100
Median age31.3
Median HHI$38,918
Median home value$175,252

AGE

18––344,26271242
18––495,70895175

FAMILY SIZE

Married2,9654996
2+ children in household3,53659238
Children 0-12,54542518
Pregnant or moms with child <1 year2,36839649
First-time moms76213404
Source: MRI Doublebase 2016, Base: Women. Publisher-defined prototype.